AI Powered Marketing Professional (AI-MP)

Plan smarter, create faster, and prove what worked—live, instructor-led, and built for modern marketers.

Master AI. Transform Campaigns. Lead the Future of Marketing. Step into the future of marketing with the AI-Powered Marketing Professional (AI-MP) program—Skillbook Academy’s premier certification designed in collaboration with the American School of Artificial Intelligence. This immersive, hands-on course is tailored for forward-thinking marketers who want to harness the transformative power of Generative AI.

Why AI Matters in Marketing

Smarter, Data-Driven Decisions

AI empowers marketers to analyze customer data at scale, uncover hidden patterns, and make faster, smarter decisions — from audience segmentation to spend optimization.

Hyper-Personalization at Scale

Deliver unique, personalized experiences across channels without overwhelming your team. AI enables precision targeting that boosts engagement, loyalty, and ROI.

Creativity Meets Automation

AI tools streamline content creation, campaign generation, and reporting — so you can spend more time on strategy, storytelling, and results.

Industry-Wide Demand

Across finance, retail, healthcare, and tech, organizations need AI-enabled marketers who can blend creative skills with data-driven insight. The AI-MP credential sets you apart as future-ready.

Lead the Future of Product
Management with AI

Credibility & Validity

Robust Curriculum & Expert Oversight

The AI-MP certification benchmarks are set by data scientists, marketing leaders, and AI ethics advisors to reflect the evolving demands of modern marketing. It ensures professionals are equipped with the skills to harness AI for smarter audience targeting, predictive analytics, campaign automation, and ethically responsible marketing practices.

Demonstrated Competency

Certification is awarded only after passing a comprehensive assessment that tests real-world marketing scenarios—such as interpreting AI-driven insights to shape strategy or defining requirements for AI-enabled campaign solutions.

Compliance & Best Practices

AI-MP emphasizes ethical data practices, inclusive audience data usage, and transparency in AI-driven marketing algorithms—aligning with global best practices and digital advertising regulations.

Who Should Pursue AI- MP Certification?

Practical Utility in the Workplace

AI-Driven Customer Segmentation & Targeting

  • Automatically group customers based on behavior, preferences, and engagement using clustering algorithms.

  • Deliver hyper-personalized messaging across channels to improve conversion rates and customer retention.

Generative Content Creation

  • Use tools like ChatGPT and Jasper to generate compelling ad copy, emails, blog content, and product descriptions.

  • Scale content output while maintaining tone, brand consistency, and SEO relevance.

Predictive Campaign Performance & Optimization

  • Leverage AI models to forecast campaign performance and dynamically adjust spend across channels.

  • Identify high-impact creatives, keywords, and audiences using real-time insights and A/B test automation.

AI-Powered Marketing Analytics & Dashboards

  • Aggregate campaign data from multiple sources into smart dashboards powered by GA4, HubSpot AI, or Tableau AI.

  • Get plain-language insights and recommendations to improve ROI without deep data analysis skills.

Maintaining the AI-MP Credential

To retain the designation, certified professionals are encouraged to:

Continuous Learning

Stay up to date with advancements in generative AI tools, marketing automation platforms, and evolving privacy laws like GDPR and CCPA.

Professional Community Engagement

Engage with digital marketing and AI communities through webinars, forums, LinkedIn groups, and global marketing tech conferences.

Ethical Data Usage

Apply ethical principles when using AI in customer targeting, content generation, and data handling to ensure transparency, fairness, and compliance.

Advancing Your Career

Becoming an AI-Powered Marketing Professional proves you can lead AI-augmented campaigns, drive ROI, and translate insights into business growth. Employers are actively seeking marketers with these capabilities — making AI-MP a career-defining credential.

98

NPS Score

3000+

Satisfied alumni

400+

Hours of recorded courses

55

New joiners weekly

Certification Path & Assessment

Core Modules

Gain a solid foundation in AI fundamentals while mastering role-specific applications—ranging from predictive analytics and product roadmapping to generative AI, market insights, and ethical practices.

Capstone Project

Solve a real-world marketing challenge using AI workflows and prove measurable impact.

Learning Duration

Delivered via Live, Instructor-Led sessions, each certification concludes with a capstone assessment, ensuring graduates are not just certified—but career-ready, future-ready, and AI-ready.

Take the Next Step. Lead the Next Era.

Enroll in the AI- Powered Marketing Professional (AI-MP) Certification — the only live, instructor-led program built for marketers. Master AI to design smarter campaigns, automate workflows, and drive adoption in your organization.

Gain practical skills, complete a hands-on capstone project, and earn a globally recognized credential that proves you’re future-ready in project management.

Enroll now and accelerate your career with AI.

Find A Course

Frequently Asked Questions

Do I need a technical background to pursue these certifications?

ASAI certifications are designed for various skill levels. Each path provides foundational knowledge of AI tools and techniques, so even those with non-technical backgrounds can succeed.

Can I complete more than one certification?

Absolutely. Many professionals find value in pursuing multiple ASAI credentials, especially if their roles span product, project, and business analysis functions.

How long does each certification take?

Timelines vary based on the program provider and your chosen learning format. Most certification tracks range from 10 to 14 hours of instruction, plus assessment time.

What support is available after I get certified?

Graduates gain access to our global ASAI community, thought leadership webinars, and ongoing resource updates to continue refining their AI expertise.